Introduction:

Government Communications officials deal with many challenges. Best practices, technology, and processes may change, but an official always needs to align with the vision, strategy, and key messages of the government of Dubai.
It is the responsibility of government communications personnel to preserve the identity and media image of the Dubai government by supporting the government initiatives, decisions, and achievements.
A government communications official instills social confidence, facilitates media access, and continually develops their professional skills to be the best representative of the Government of Dubai Communications Office.
Digital media is one of the most effective communications tools to inform the public about messages, matters, and programs presented by government entities. These platforms can include agency websites, social media accounts, apps, videos, podcasts, and more.
It is important to acknowledge that the younger generations are very tech-savvy and many of them are the decision makers of tomorrow. Therefore, a government entity must have a strong online presence with an attractive and vibrant social media statement.

Educational Goals of the Diploma:

1. Know the governmental direction and governments of the future.
2. Recognize the extent of digital transformation in organizations.
3. Motivate communications teams to follow best practices.
4. Stay up to date on changing technology and platforms.
5. Ensure that your messages reach your intended audience.
6. Manage the entire digital communications ecosystem.
7. Learn and develop impactful digital communications.
8. Create a digital marketing and measurement strategy.
9. Develop social media strategies that are in line with government objectives.
10. Implement a digital media strategy plan
11. Prepare crisis plans that manage communications and protect the organization.